Thanks for your comments, hope the USA folks had a good holiday.
El_Presidente: Insurance is so… awestriking. In advertising, it is the retail sale of peace of mind. According to the commercials that plague my football games, I’m an insecure runt because I can’t afford insurance any more than I can afford an investment account. And people wonder why Generation Why can’t be targetted.
lazarusrat: Revenge of the Devil’s Advocate. I know you don’t mean anything by it.
The world around me will not change unless I enact certain forces against my world to change it, and in repercussion, the world around me must react to change in the way that I want. I stretch to think of the last time advertising did more than just entertain me; when was the last time advertising successfully convinced me to purchase a product? I don’t remember. I guess if all the world were like me we’d live under some kind of sick martial law because of everyone trying to live frugally in hopelessly unrecoverable debt.
DEATH OF SANTA
YOU PEOPLE NEED TO BUY FUCKING TOYS
Okay, it’s not quite that bad.
This morning I had the easiest Green Friday/Black Friday/Friday after Thanksgiving biggest shopping day of the year ever. Part of the reason was because the boss wanted me to stand in the exit and make sure we didn’t violate fire code. The other part was because we stopped paying attention at 9:30 am. There just weren’t that many people that came out that early.
Perhaps the mistique of super-early shopping is gone. Perhaps our powers that be chose some shitty features for the sale page. No matter, from about 9:30 to 11:00 the line was conquered and our sales figures looked like crap.
We became busy just when it was time for the shift change, which takes place when there’s usually a lull. Everybody showed up after lunch or something. I’m not going to pretend to understand it, but as of this writing we probably can still make the goal if the customer flow remains as steady as it was when I left.
Time will tell, but I hope it’s not a sign that people are waiting until December 24 to go shopping, because that’s a load of bullshit. Christmas Day is not the college project you procrastinated to the night before it was due on the syllabus, it’s your family and dearest friends.
If I remember I’ll put the figures down after the weekend.
SURVEY: THREE DRAGS IN THE USA
I’ve thought about this as a result of reading several magazine articles on the subjects at hand…
The first drag about the US is that popular opinion is against the greatest sport in the world, which is of course, association rules football, or as it’s called in the US, soccer.
The second drag about the US is that popular opinion is against the greatest cars in the world, the brick-shithouse deisel-electric-hybrid hatchback-station wagons being developed in various parts of Europe.
What is the third drag?
See you next time.